Integrated Digital Platform for a Glassblowing Studio
We helped a glassblowing studio replace a patchwork of disconnected tools with a single, integrated digital system that supported classes, events, retail, and content—while remaining fully manageable by non-technical staff and aligned with the studio's existing brand.
Where the Business Was At
Eastside Art Glass operated a multifaceted business: public classes and workshops, one-off events, a retail gallery and shop, and educational content. Digitally, these functions were fragmented. The website didn't reflect how interconnected the business actually was.
What felt frustrating:
Information lived in multiple places
Booking and confirmations were inconsistent
Managing updates required unnecessary effort
Staff needed a system they could trust and update themselves—without learning multiple tools
What They Thought They Needed
A better website
Improved class listings
A cleaner shop experience
What They Actually Needed
Shared data across events, classes, and products
Booking and commerce that reflected real studio workflows
Consistent communication with customers
A platform staff could manage confidently without technical support
The real need was a unified operational system. Solving these individually would only reinforce the underlying fragmentation. They didn't just need pages—they needed shared data across events, classes, and products.
The Approach
We designed a single platform that treated the studio as one cohesive operation, not a collection of features. The goal was operational clarity, not digital novelty.
One system instead of many tools
Clear structure over clever automation
Non-technical usability as a baseline requirement
Respect for existing brand and visual identity
What We Built
Grouped by what it enables for the business.
Visibility
What they can now see
CMS-managed articles, events, classes, and gallery content
Clear editorial structure for ongoing updates
Flexible gallery presentation for artwork
Control
What they can now manage
Class and event scheduling tied directly to availability
Booking flows designed for clarity and ease
Online shop integrated with in-studio POS
Shared inventory logic where appropriate
Automation
What no longer requires them
Automated email confirmations to reduce manual follow-up
A consistent experience between physical and digital sales
Flexibility
What they can change themselves
All areas editable by staff without developer involvement
Interfaces designed to support day-to-day use, not just launch
Visual execution aligned with existing branding
Color, Light & Craft
Business Impact
Centralized studio operations
Reduced administrative friction
Improved customer clarity around classes and events
Enabled staff to confidently manage updates
Created a more cohesive experience across content, booking, and commerce
The platform became an operational asset—not a maintenance burden
Why This Worked
This worked because we treated the studio as a living business, not a static website. We integrated systems where it mattered, separated them where it didn't, and designed for the people running the studio, not idealized users. The technology stayed in the background so the work could stay front and center.
Is This You?
This approach works well for studios, makerspaces, and arts organizations—businesses offering both experiences and products. Especially teams that need flexibility without technical complexity, and when multiple revenue streams need to work together.
Ready to Build Your System?
Let's talk about where your business is at and what the right next step might be. No pitch—just a conversation.